PR | ADVERTISING
"You are awesome, and everyone should know it!"
Are PR and Advertising important to my brand?
There are many ways to work Public Relations and Advertising into your brand. Finding ways, no matter how big or small, to work PR and Advertising into your brand marketing strategy is necessary and will help avoid opportunity loss. Smaller plans can be executed on social media, they can be self-managed, and are very cost effective. There is a learning curve, but it will be well worth it. Still not interested in the learning curve? That's ok, we work with smaller social media management companies who will do the dirty work for you. We come up with the strategy, and they implement.
Some brands require a more comprehensive and in depth PR and Advertising strategy. What is the message you want to send and how do you want to send it? There are so many outlet to spread your love, we assess your needs and create a plan that will help you meet your goals.
What kind of PR and Advertising is right for me?
If you are wondering what kind of PR and Advertising is best for your brand or industry, you are not alone. Magazine ads and TV commercials are not beneficial for everyone. There are many choices and making the right one will not only save money, but it will get the job done. Magazine covers, ads, articles, advertorials, radio, television, podcasts, national spots, local spots, etc. are just a few of the choices for outlets. There are also options to focus on technology driven outlets versus traditional outlets. We evaluate the cost effectiveness and need of traditional PR and Advertising outlets so we can accurately place your message in the correct line of sight for your audience. We also look at existing web development and make sure you are maximizing your opportunities for outreach.
Are there fun and exciting options?
We thought you'd never ask! Some of the best strategies in marketing, PR, and advertising strategies come via collaboration through strategic partnerships. We encourage this are masters at finding the perfect collaboration for your brand. DCG strives to create the best on all local, national, and global platforms. We specialize in identifying uniques, outside of the box opportunities to put your brand on the map in a big way. We can go way outside the box or create the most fabulous box in your industry. We then identify a path and deliver, surpassing your competition with superior image, aesthetic, brand messaging, and strategy.